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LATEST NEWS & EVENTS Those close to insolvency 'value anonymity'  Consumers who are experiencing financial troubles and may be close to personal insolvency value anonymity, it has been suggested. According to the Consumer Credit Counselling Service (CCCS), this is the driving factor behind the growth of online debt counselling. It reported a rise in the popularity of its web help tool, noting that during the first three months of this year, it processed 86,444 unique users. This was more than half the total number seen in 2009, the organisation added. Paula Searle, head of e-services at the CCCS - which is a registered charity based in Leeds - said: "Debt is an emotive issue and can lead to feelings of shame and embarrassment which often hinder people from seeking help." This is why it is important to provide online assistance, she went on to claim. Such services can encourage otherwise reluctant consumers to seek help sooner rather than later, Ms Searle added. Rick Munro, partner in charge of insolvency at Lamport Bassitt, said: "Whilst it is understandably difficult to face up to debt problems, the best advice I can give is to seek help as early as possible. "The sooner the problem is addressed the more options available and the more sympathetic creditors tend to be." 
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